Your privacy matters to 55atm. This policy explains precisely what personal data we collect from Pakistani players and other users, how we use it, how long we retain it, and what rights you have over your own information.
The cards below summarize key privacy principles only. They are provided for orientation and do not replace the full policy text. Please read all sections below carefully.
We collect only the personal information necessary to operate your account, verify your identity (KYC), process transactions in PKR, and deliver a safe, personalized experience on the 55atm platform.
Your data is used to manage your account, process deposits and withdrawals, comply with anti-money laundering (AML) and KYC obligations, deliver relevant promotions and improve platform performance.
We do not sell your personal data to third-party marketers. Limited sharing occurs only where required for payment processing, identity verification, fraud prevention or legal compliance obligations.
Industry-standard technical and organizational security measures protect your data from unauthorized access, loss or disclosure. We use encryption, access controls and regular security reviews.
Subject to applicable law, you have the right to access, correct, delete or restrict processing of your personal data. You may also object to certain processing activities or request data portability.
We use cookies and similar technologies to maintain session security, analyze usage patterns and improve platform functionality. You can manage cookie preferences through your browser settings.
Depending on applicable data protection law, you may be entitled to exercise some or all of the following rights. Contact support to submit a request.
Request a copy of the personal data we hold about you and information about how it is being processed.
Request correction of inaccurate or incomplete personal data held on your account without undue delay.
Request deletion of your personal data where it is no longer necessary for the purpose it was collected, subject to our legal retention obligations.
Request that we limit the processing of your data in certain circumstances, such as while a rectification request is being resolved.
Object to processing of your data for direct marketing purposes or where processing is based on our legitimate interests.
Receive a copy of the data you provided to us in a structured, machine-readable format where technically feasible.
Where applicable, request human review of significant decisions made solely through automated processing that affect you.
Where processing is based on your consent, withdraw that consent at any time. Withdrawal does not affect lawfulness of prior processing.
This Privacy Policy (hereinafter "Policy") sets out the data practices of 55atm ("55atm", "we", "us" or "our") in respect of personal data collected from users ("you", "User" or "Player") who access and use the online gaming and sports betting platform available at https://55atm.cam (the "Platform").
55atm is committed to protecting the privacy of all users, including Pakistani players who access the Platform. We process personal data only as necessary for the legitimate operation of the Platform and associated services, and we do so in accordance with applicable data protection principles — including lawfulness, fairness, transparency, purpose limitation, data minimization, accuracy, storage limitation, integrity and confidentiality.
By registering an account, accessing the Platform, or otherwise providing personal data to 55atm, you acknowledge that you have read and understood this Policy. If you do not agree with any part of this Policy, you should not use the Platform.
This Policy should be read alongside our Terms & Conditions. This Policy does not constitute legal advice. For questions about data protection law applicable in Pakistan, seek independent legal counsel.
For the purpose of this Policy, the following definitions apply:
| Term | Meaning |
|---|---|
| Personal Data | Any information relating to an identified or identifiable natural person, including name, email address, date of birth, device identifiers and financial information. |
| Processing | Any operation performed on personal data, including collection, storage, use, disclosure, alteration, retrieval, consultation, erasure or destruction. |
| Data Controller | The entity that determines the purposes and means of processing personal data. For this Platform, that entity is 55atm. |
| Data Processor | A third party that processes personal data on behalf of the Data Controller under a binding contractual arrangement. |
| KYC Data | Identity verification documentation submitted by a User including government-issued ID, proof of address and source-of-funds evidence. |
| Cookies | Small text files placed on your device by a website to store session information, preferences and usage data. |
| Sensitive Data | A special category of personal data requiring heightened protection, such as biometric data, health information or government identification numbers. |
55atm collects personal data in the following categories, depending on how you interact with the Platform:
When you register an account, we collect your full legal name, date of birth, residential address, email address, phone number and your chosen username. This data is required to create and manage your account and to verify that you meet the minimum age and eligibility requirements.
To comply with our anti-money laundering (AML) and Know Your Customer (KYC) obligations, we collect copies of government-issued photo identification (such as a CNIC, passport or driving licence), proof of residential address and, where required, source-of-funds documentation. This information is processed only as necessary to verify your identity and comply with applicable obligations.
We collect details of all deposits, withdrawals and wagers made on the Platform, including transaction amounts (denominated in PKR), payment method references, transaction timestamps and account balances. Payment method references — including those familiar to Pakistani users such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah — are captured only as transaction metadata. Their presence does not imply endorsement of gambling by those institutions.
When you access the Platform, we automatically collect technical data including your IP address, device type, browser type and version, operating system, pages visited, session duration, clickstream data and error logs. This data is used to maintain Platform security, prevent fraud and improve user experience.
If you contact support — by live chat, email or any other channel — we retain records of the communication including your message content, contact details and the date and time of contact. This is necessary to manage your enquiry and maintain records of resolutions.
Where you configure responsible gambling tools such as deposit limits, loss limits, session controls or self-exclusion settings, we retain a record of those settings and any associated requests. This data is processed to enforce your chosen restrictions and protect your welfare.
We process your personal data on one or more of the following legal bases:
Personal data collected by 55atm is used exclusively for the following purposes:
| Purpose | Data Categories Used |
|---|---|
| Account registration and management | Registration data, KYC data |
| Identity and age verification (KYC) | KYC data, registration data |
| Processing deposits and withdrawals in PKR | Financial data, KYC data |
| Fraud prevention and platform security | Technical data, financial data, KYC data |
| Responsible gambling tool enforcement | Responsible gambling data, account data |
| Customer support and dispute resolution | Communications data, account data |
| Platform analytics and performance improvement | Technical data, usage data |
| Regulatory compliance and AML obligations | KYC data, financial data, account data |
| Promotional communications (where consented) | Registration data, preferences |
We do not use your personal data for automated profiling that produces legal or significant effects without human oversight, nor do we use it to build advertising profiles for sale to third-party marketing networks.
55atm does not sell, rent or trade your personal data to third parties for commercial marketing purposes. We may share your personal data with carefully selected categories of third parties only to the extent necessary for the following purposes:
We never share your personal data with third-party advertising networks, data brokers or social media platforms for targeted advertising purposes.
55atm operates internationally and your personal data may be processed in, or transferred to, countries outside of Pakistan. Where such transfers occur, we take reasonable steps to ensure that adequate safeguards are in place to protect your data — including the use of binding contractual arrangements with recipient parties that impose equivalent data protection obligations.
If you are located in Pakistan, please be aware that data protection law in Pakistan may differ from the law in the jurisdiction where your data is processed. By using the Platform, you acknowledge that your data may be processed outside Pakistan in connection with the services described in this Policy.
We retain personal data only for as long as is necessary to fulfil the purposes for which it was collected, subject to any applicable legal, regulatory or contractual retention requirements. The following retention guidelines apply:
| Data Category | Retention Period |
|---|---|
| Account registration data | Duration of account plus applicable post-closure retention period required by law |
| KYC documentation | As required by applicable AML and identity verification regulations (typically 5–7 years post-closure) |
| Financial transaction records | As required by financial regulations applicable to the Platform's operating jurisdiction |
| Customer support communications | Up to 5 years from the date of the communication |
| Technical and usage logs | Typically up to 12 months for operational logs; shorter periods for analytics data |
| Responsible gambling records | For the period required to enforce restrictions and comply with operator obligations |
Upon expiry of the applicable retention period, personal data is securely deleted or anonymized in accordance with our internal data lifecycle procedures.
55atm uses cookies and similar tracking technologies (including web beacons and local storage) on the Platform. Cookies serve the following functions:
You can manage or disable non-essential cookies through your browser settings. Please note that disabling certain cookies may affect your ability to use some features of the Platform. 55atm does not use third-party advertising or tracking cookies to serve targeted advertisements to our users.
55atm implements appropriate technical and organizational measures designed to protect personal data against unauthorized access, accidental loss, destruction, alteration or disclosure. Security measures include — but are not limited to:
Notwithstanding the above, no security system is impenetrable. In the event of a data breach that poses a material risk to affected users, we will take appropriate steps to notify those users and relevant authorities in accordance with applicable requirements.
You are also responsible for the security of your account. Use a strong, unique password. Do not share your credentials. Enable two-factor verification where available.
Subject to the laws applicable in your jurisdiction and any overriding legal obligations on 55atm (such as AML retention requirements), you have the rights described in the Rights section above. To exercise any of these rights, please contact our support team using the email address provided in Section 15.
We will respond to rights requests within a reasonable timeframe, typically within 30 days of receipt. Where a request is particularly complex or we receive a high volume of requests, we may extend this period and will notify you accordingly. We may request proof of identity before processing a rights request to ensure that data is not disclosed to unauthorized individuals.
We will not charge a fee for exercising your rights in ordinary circumstances. However, where requests are manifestly unfounded, excessive or repetitive, we reserve the right to charge a reasonable administrative fee or decline to act on the request.
55atm is strictly an adults-only platform. We do not knowingly collect or process personal data from individuals under the age of 18, or under the higher minimum age required by the operator's license jurisdiction. If we become aware that personal data has been collected from a minor, we will take immediate steps to delete that data and close the associated account.
If you are a parent or guardian and believe that a minor in your care has provided personal data to 55atm or has accessed the Platform without your knowledge, please contact our support team immediately using the contact details in Section 15.
Adults 18+ only, or the higher minimum required by the operator/license jurisdiction. Keep your account login credentials secure and do not allow minors access to your device while you are logged in to the Platform.
55atm serves Pakistani users and acknowledges the specific context applicable to players in Pakistan. The following points are relevant to users located in Pakistan:
55atm reserves the right to update or revise this Privacy Policy at any time. Material changes will be notified to registered users through an in-platform notice or via the email address registered on your account. The "Last Updated" date at the top of this page reflects the most recent revision.
Your continued use of the Platform following publication of a revised Privacy Policy constitutes your acknowledgement of the changes. We encourage you to review this Policy periodically to remain informed of our data practices. Where changes reduce your rights or introduce new categories of processing, we will provide advance notice where feasible.
If you have any questions, concerns or requests relating to this Privacy Policy or the processing of your personal data, please contact the 55atm support team. All privacy-related enquiries are handled by our team operating in Pakistan Standard Time (PKT, UTC+5).
Privacy & Data Enquiries: [email protected]
Live Support: Available directly through the Platform interface when logged in to your account.
Operating Hours: Support is available 24/7. Our team is familiar with Pakistani time zones and common queries from players across Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan and Peshawar.
When submitting a data rights request, please include your registered email address and a clear description of your request to help us process it efficiently. We may ask for proof of identity before actioning requests that involve disclosure, correction or deletion of personal data.
Our FAQ answers common questions about accounts and data. Visit our Terms & Conditions for the full legal agreement, or head to the homepage to explore 55atm.
Adults 18+ only, or the higher minimum required by the operator/license jurisdiction. Local laws may restrict gambling. Gambling involves financial risk.